“A Trade Mark is a company’s persona and identity in the marketplace” Trademark Introduction - Since intellectual property rights (“IPRs”) are territorial in nature, it is imperative, in a global economy, to ascertain and analyze the nature of protection afforded to IPRs in each jurisdiction. There are well-established statutory, administrative, and judicial frameworks for safeguarding IPRs in India. Trademark laws in India are governed by The Trademarks Act, 1999 and The Trademark Rules, 2017 . Trademark defined under Section 2 (zb) of the Trade Marks Act, 1999 as, "trademark means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include the shape of goods, their packaging and combination of colours." A mark can include a device, brand, heading, label, ticket, name, signature, word, letter, numeral, shape of goods, packaging or combination of colours or any s